Ford launches automated driving unit Latitude AI months after winding down Argo
Carmakers including Mercedes-Benz have ramped up their investments towards integrating more software and autonomous tech in vehicles despite some s...
March 3, 2023
12:10 PM
Carmakers including Mercedes-Benz have ramped up their investments towards integrating more software and autonomous tech in vehicles despite some skepticism on the technology. Latitude will expand on the company's existing BlueCruise technology, which already offers hands-free highway driving on certain models. The Dearborn, Michigan-based automaker added it hired about 550 employees who previously worked at Argo AI for its new subsidiary. Ford, which jointly ran Argo with Volkswagen AG, booked a $2.
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